Your dream candidate just scrolled past your job posting faster than they skip ads on YouTube. While you’re crafting the perfect bullet-pointed job description that sounds exactly like every other company’s posting, top talent is actively avoiding your recruiting efforts because they look boring, generic, and completely forgettable.
Here’s the brutal reality: the best candidates aren’t browsing job boards like desperate job seekers because they’re already employed and relatively happy. They’re not responding to your LinkedIn messages or email campaigns because they receive dozens of identical recruiting pitches every week. Meanwhile, companies using video brochures and video mailers are cutting through the noise by creating experiences that make passive candidates actually excited about new opportunities.
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