Your best prospects are disappearing. They’re turning off notifications, unsubscribing from emails, and taking social media breaks with increasing frequency. The digital detox movement isn’t just a wellness trend—it’s fundamentally changing how successful professionals consume information and make purchasing decisions.
This shift presents a massive challenge for sales and marketing teams who’ve built their entire outreach strategies around digital channels. When your highest-value prospects are actively avoiding the very platforms you’re using to reach them, traditional marketing approaches become obsolete overnight.
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